A great list of ‘Be-wares’ – dead ends for startups to avoid – captured from the eloquent Ben Joffe:
- Funware (fun but no market)
- Easyware (anyone can make it)
- Sameware (similar to existing products)
- Solutionware (amazing technology that hasn’t yet found a problem it’s good at solving)
- Vaporware (can’t be made)
- Lameware (good intentions but the compromises needed to get it to market lead to disappointment)
- Failware (successfully built something nobody wants)
- Lateware (woke up competitors who beat it to market)
- Lossware (no product margins)
- Borewear (people quickly lose interest and stop using it)
- Futureware (amazing technology that is too far ahead of market demand)
- Localware (too tied to a small local ecosystem to make it in the world)