Taembe.com sells baby goods online. “tã em bé” is “diaper” in Vietnamese. taembe.com is diapers.com in Vietnam.
Don Phan founded taembe.com after shopping for groceries with his wife. They noticed a young mother struggling to drive a motorbike while holding her baby and large packs of diapers. The idea for a diaper delivery service was born.
The company’s motto is: “làm mẹ dễ dàng hơn” – Making Mom’s Life Easier.
The B2C business has already launched and is operational. We would like to vertically integrate a logistics delivery app called “Song Duan” (“ส่งดวน” in Thai) so we can better manage our delivery drivers. Song means “send” and duan means “express” or “hurriedly.”
Many B2C e-commerce companies have to hire teams of drivers or outsource delivery to a third party. Tracking driver performance is nearly impossible. Our customers (“Moms”) are very demanding and want their orders delivered quickly. Greater control over our logistics will give us a competitive advantage that we can potentially license to other companies.