MediaLink is reinventing the Public Relations industry in India and SEA by disintermediating PR agencies and directly connecting businesses, journalists, and sources.
MediaLink helps all sides forge speedy connections, to produce better media stories. Our precise matchmaking empowers businesses, especially SMEs, to get more mileage out of their PR spend, by pitching to targeted and relevant media lists. On the other hand, we help journalists reach out to the right industry sources and experts. The result: well-researched, analytical and impactful stories.
Travel agencies are being disintermediated by Orbitz and Expedia. Creative agencies are being disintermediated by 99designs. PR agencies are being disintermediated by PR marketplaces.
This movement started in the US with companies like Muckrack and Pressfriendly.com. MediaLink adapts this Internet-mediated PR model to Asia, where the industry is still dominated by traditional practices.
In emerging markets, SMEs and MNCs handle PR differently. While big companies hire corporate communication teams and PR agencies, SMEs are disorganised by comparison – they do not know how to issue a press release; they maintain journalist databases using Excel spreadsheets; their budgets for launches and events are allocated inefficiently. This results in low value for money and low brand awareness.
MediaLink is a web marketplace for businesses and journalists to search and find each other. MediaLink maintains a master database of businesses, journalists, and domain experts and matches them with speed and relevance.