enMarkit helps ecommerce websites to increase conversion rates, bring down cart abandonment, and lift revenue by engaging customers through personalised content. Using enMarkit, websites are able to identify their influential referrers, their customers’ lifetime values and buying interests. This helps websites to save expenses because they can conduct targeted loyalty and marketing campaigns online.


Business Premise

In the US, Amazon is the dominant ecommerce retailer – it uses its proprietary database of online shopping behaviors collected over the last 15 years to customize the experience for each and every buyer. In the developing ecommerce markets, there are many smaller players each with a tiny slice of the ecommerce pie. enMarkit provides the collaborative filtering technologies and consumer behavior understanding to level the playing field. By federating and sharing data, these websites are able to punch above their weight and provide many of the “big data” features that larger ecommerce sites offer.



  • Ekta Mittal comes from product development expertise at Amazon and Trilogy. At Amazon.com Ekta led Amazon Webstore product that uses Amazon’s white labelled technology to create end to end multi-channel ecommerce platforms for brands including Marks & Spencer, Mothercare, @Target etc. Ekta was earlier the Technical Delivery Manager – Financial Products at Trilogy Inc. Here she led the India product development team that developed the compensation and incentives management product for global insurance giants. Ekta is B.S.(Computer Science) from BITS-Pilani India and a State Gold Medal Awardee.
  • Vipin Agarwal was a Venture Capital investor in India where he managed the complete life cycle of investing in early and growth stage technology companies at Nexus Ventures and Kotak Private Equity in India. He brings his vast network of industry connections and organization building skills to enMarkit. Vipin did his MBA from IIM-Ahmedabad and BS (Chemical Engineering, with specialization in Bioinformatics) from IIT Kanpur, India.

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