For JFDI Startups
[Consultative selling] your product needs to fit your customer’s vision
Lim Kuo-Yi spoke with our founders about consultative selling today. In an early stage startup environment, what the founders needed to find, was the fit between their products and their customers’ visions. Having won major contracts and signed on IBM as an system integrator for a USD $15mn governmental project, Kuo-Yi broke down his approach…
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[Persona Development] It all started with knowing your customer!
Know your customers Scott Bales stopped by JFDI to talk to the teams about Persona Development. His talk was by far one of the best I had seen on this topic—simple and loaded with anecdotal war stories. It was great to hear him explain persona to the founders. Persona Development made sense, and sometimes…
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