http://www.youtube.com/watch?v=aRoRa-seUhI
Getting the technology of a new innovation right is only part of the challenge. Before customers will by, they need to understand and value the benefits it brings.
Companies selling green and clean technologies often have a tough time selling as the benefits take a long time to realize and early adopters can be thin on the ground. Renooble took on that challenge with a user experience that aims first to hook people in with an easy way to find how much they could save. Then, it turns them into local champions by linking them up with other ‘early adopters’ nearby, says co-founder Hannes Hapke.
It’s an approach that might just work for other start-ups too, says JFDI.Asia CEO Hugh Mason.