This is the first in a series of PR for Startups posts by our guest contributor, Kashmira Chawak .
Getting PR for your startup is one of the best ways to get yourself out there and increase your customer base, but how to do it has baffled many startup founders.
You may know how to build apps, but beyond that you will also need to know how to get media coverage. Consumers and investors make their decisions based on many different factors, and one of those things is trust. Trust is something hard to build if consumers can't find much information or have never read about you.